Cereal boxes are more than mere boxes for breakfast. Their marketing capabilities are unmatched. From the brand’s perspective, the eye-catching designs on the cereal box side has a good impact on attracting consumers, while the information displayed on the sides aids even further. 

In this blog, we will discuss the various cereal box sides, along with the reasons why custom cereal boxes are vital to brand value. Hence, you will see how all these aspects create a remarkable product that stands out on retail shelves.

The Importance of the Cereal Box Side in Branding

Supermarkets are filled with many products and their corresponding prices. All of which have their unique details, so when strolling through these supermarkets, they all encompass equal worth. Along with these products comes an additional aspect, vivid and colorful cereal boxes. However, these don’t factor in the regard of marketing strategy. No matter which angle you take, promotional use considers all frontiers. Hence, the sides of cereal boxes also perform their marketing. Here you can see the significance of sides in this product:

Additional Information

Along with branding objectives, the side of a cereal box carries nutritional details like calories, ingredients, relevant diagrams, and in some cases a brief description about the company itself.

Visual Appeal

The aesthetics of the product can be enhanced through images that are well put together on the box of cereal. Customers can be influenced to take a box simply by some creative graphics and typography.

Brand Recognition. 

As seen from the part of the box, advertisers directly attempt to strengthen brand identity by marking the sides of the box with brand names. Customers recognize their favorite brands instantly, thus the chances of repeated purchases increase.

Common Dimensions of a Cereal Box

When talking about packaging, Dimension is a critical aspect. The design and form of the box are equally important, and its size has an impact on both aesthetic value as well as practical utility. 

In the USA, most cereal box sizes are:

Cereal Box Size	Dimensions (W x H x D)
Small Box	15 x 20 x 5 cm
Medium Box	20 x 25 x 8 cm
Large Box	25 x 30 x 10 cm

These measurements allow for optimal placement of cereal boxes both on supermarket shelves and in storage spaces. However, custom cereal boxes can differ in size for branding purposes or special designs, depending on the promotional offer.

Sides of Cereal Boxes: Exploring the Full Packaging Design

The front of the cereal box is usually reserved for the brand name, logo, and an image of the product. However, the cereal box sides have equally important branding and communication functions. A cereal box commonly has four sides: the front, back, and two lateral sides. Here is what each side may portray:

Front Side

As the foremost part of the box and the highlight, this panel has animated pictures and therefore, the brand logo, and the cereal name which acts as the hero. 

Back Side

Back is arguably the most informative side; therefore, it tells the intended audience a story about the product, fun facts, child-friendly puzzles, and the benefits. 

Left Side

This side may feature additional brand elements or an outline of the product’s health benefits, such as “gluten-free,” “low sugar,” or “high fibre.” 

Right Side

It is commonly used for more details such as serving size, nutrition facts, and the barcode.

Transforming every side of the cereal box into a piece of marketing real estate that adds value and reinforces the brand messages is the main goal. Guaranteeing that all sides both vertically and horizontally have the same message makes for a smoother customer journey and experience.

The Role of Custom Cereal Boxes

Custom cereal boxes have an unparalleled appeal to brands that want to capture the attention of customers in an oversaturated grocery store. Impressions are everlasting, and tailoring the sides of the cereal boxes to the brand’s personality and objectives certainly achieves that. Here are some custom cereal box benefits:

Branding Flexibility

You have the freedom to select a design, color, and typography that resonates with the brand’s identity and custom boxes, which enhances its appeal.

Targeted Marketing

Other sides of the box can be used to target different consumer segments. For instance, the back side may be used to promote an advertisement depicting a healthy lifestyle. The left side can also include a special offer.

Eco-friendly Options

Brands opting for eco-friendly materials for their custom cereal boxes promote sustainability without compromising design quality.

One standout in offering impressive custom cereal box solutions is Dodo Packaging. Brands can design exceptional custom packaging that is not only visually appealing but also effective alongside these guarantees.

What Are the Dimensions of a Cereal Box?

For personalized cereal boxes, you may be asking yourself what the dimensions of a cereal box normally are. Typically, the size will depend on each kind of cereal, the volume of servings, and also the design elements.

Standard cereal box dimensions are the following:

• Small Box: 15 cm x 20 cm x 5 cm
• Medium Box: 20 cm x 25 cm x 8 cm
• Large Box: 25 cm x 30 cm x 10 cm

Be mindful that the measurement of a cereal box depends on its design along with the needs of the brand. As for custom cereal boxes, you can select the dimensions that suit your product.

Why Does the Cereal Box Side Matter for Consumer Choices?

Slogans, claims, and striking graphics can be used as effective sales-oriented promotional tools on the sides of boxes. The sides are also efficient parts of the box for consumer information.

Nutritional Information

Providing an informative label and clear nutritional vision for all ages increases the purchasing chances of the consumer.

Brand Story

The narrative or the plan description proposed by the brand can additionally be featured, which makes the consumers relate more.

Call to Action

They can advertise their products as promotional limited editions, as well as offer discounts on some of their products.

Conclusion

The sides of cereal boxes need much more focus and attention than what we usually give them. The design of the cereal box side is very important for branding as well as capturing vital information about the product that the consumer looks at. 

If you are a cereal producer, or even if you are interested in how packaging impacts consumer behavior, learning about the dimensions of a box of cereal and custom cereal boxes will guide you towards the other side of the packaging insight.

Working towards the design, layout, and message on every side of a cereal box will allow you to draw the attention of the consumers. Ensure that the dimensions chosen are the right ones, and that creative efforts have been made for the designs which will allow the brand to be showcased on the cereal box all sides.