Before you give a give someone a gift you have to wrap it. But, wrapping a gift is a thing of the past. It only makes a big mess to be cleaned up later on. Gift card boxes are more convenient as well as a better alternative to wrapping paper. Custom gift card boxes have that special feel. They make the receiver feel more cared for.
Custom gift card boxes also protect the contents in the box, not like wrapping paper that just hides the contents from the naked eye. Gift card boxes are just as essential as the gift itself in many cases and are just as much part of the memory as the gift. People often keep the custom gift card boxes as memories of their past times.