Retail packaging has become an essential factor in marketing. It is the first impression that customers have of a product, and it can make or break a sale. Custom printed retail packaging can enhance marketing by showcasing the product attractively and professionally.
This blog will tell you about the various advantages of using custom printed retail packaging compared to standard packaging solutions. Furthermore, we will look at the different printing techniques that help you make branded boxes with custom prints and choose the best printing technique.
Let’s begin.
Advantages Of Using Custom Printed Retail Packaging
Whether you use custom boxes made of corrugated materials or kraft boxes, custom prints can take the custom packaging to the next level. Let’s look at some exciting benefits that custom prints can offer your brand.
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Eye-catching design:
A well-designed custom retail box can instantly attract the attention of potential customers. It can communicate the brand message and create a positive impression about the product. Custom prints can help you highlight your product’s unique features and make it stand out from the competition.
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Increased visibility:
Custom retail packaging boxes make your product stand out from the rest. This not only helps your products stand out from the competition, but it is also an effective way to increase brand awareness. In fact, custom printed retail packaging can help you make a lasting impression on customers as they will remember your brand, especially because of the unique design and their association with positive emotions.
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More sales opportunities:
A unique design can help you grab the attention of more customers, which means that it is an effective way to explore new markets. It also provides a great opportunity to increase your brand’s revenue as custom retail packaging boxes help attract potential customers and retain existing customers.
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Branded gift boxes:
Custom gift boxes with prints are an ideal way to enhance the value of your brand. In fact, this is a great way to convey a message as well as build loyalty with existing customers.
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Custom retail boxes with logos:
Logos not only add to the overall appearance of custom retail packaging boxes but can also be used as a key selling element. In fact, logos make your brand look more professional and increase visibility, which increases the chances of attracting more customers. Custom retail boxes with logos make your brand look more professional
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Custom printed packing is cost-effective:
Compared to other forms of advertising, custom printed retail packaging is a more cost-effective way to market your product. It is an effective way to reach out to new customers as well as retain existing ones.
There are no disadvantages to using custom printed retail boxes. However, you must use a reliable printing company for all your business needs because low-quality prints can ruin the design and impact the overall appearance of your brand.
Printing Techniques For Making Custom Printed Retail Packaging
Now that we have looked at the advantages of using custom prints, let’s take a look at some of the most popular printing techniques available today.
- Offset printing: Offset printing is a traditional printing technique used to create high-quality prints. This printing method is cost-effective and best suited for long runs and large volume orders. The offset printing technique offers a wide range of printing options, including PMS colors, spot colors, and metallic inks.
- Digital printing: Digital printing is a modern printing technique that offers a high degree of flexibility. This printing method is perfect for small quantities as well as short runs. Additionally, digital prints are less expensive than offset prints, making them ideal for start-ups and small businesses.
- Silk-screening: Silk-screening is a popular printing technique used to create custom prints on kraft boxes and corrugated boxes. Silk-screening can be used to create colorful imprints that provide a unique look and feel. It is considered one of the most affordable printing techniques. Small businesses widely use it because it offers high resolution and excellent print quality.
What To Look Out For When Selecting A Printing Technique?
When selecting a printing technique, you must consider your needs and budget. You should also determine the type of custom retail packaging that will best suit your brand’s requirements.
It would be best to keep in mind the following factors when selecting a printing technique.
Print Quality
It is essential to select a printing technique that offers superior print quality. This is especially important if you are planning to use your custom prints for marketing and branding purposes.
Cost
Considering the cost of each printing technique before making a final decision. Keep in mind that the more complex the design, the higher the cost of printing will be.
Volume
The volume of prints also affects the overall cost of printing. If you are planning to order many prints, it is advisable to opt for a cost-effective printing technique.
Timeframe
It is essential to factor in the turnaround time when selecting a printing technique. Keep in mind that some printing techniques require a longer turnaround time than others.
Ability To Change The Custom Print Design
Suppose you are planning to make any changes in the design. In that case, it is crucial to select a printing technique that enables easy customization of print designs.
Custom Printed Retail Packaging: A Perfect Way To Enhance Your Brand
As we can see, custom printed retail packaging is a great way to enhance your brand. Not only does it help you stand out from the competition, but it also provides many advantages that can help you increase sales and build loyalty with customers. If you are looking for a reliable printing company to help you create high-quality prints, look no further than Dodo Packaging.
Dodo Packaging offers a wide range of printing options, including offset printing and digital printing. We also offer several customization options, making it easy to create prints that perfectly reflect your brand’s identity. We aim to provide the best customer experience to our clients. Thus, we are eager to help with any queries you may have. So, what are you waiting for? Contact us today and let us help you create beautiful custom printed retail packaging.
