The packaging of a product plays an important role in building a customer base and attracting maximum customers. Some people think that packaging is useless and the product matters in the end. This is not the case. Packaging enhances the value of a product. Attractive packaging increases customers despite the product inside. On the other hand, disgusting packaging will leave the product untouched. In today’s world, there is immense competition among different packaging brands. Efforts are needed to make your brand the most attractive one.
Here are five ways to reflect your packaging brand:
1. Make your package stand out
There are various brands competing in different products and working hard to keep their position. When the customer enters the store, he glances at the shelves and the package should attract him at first sight. Pointy edges, sharp colors, and different shapes attract customers the most. Dodo packaging should design their package in a way that they grab maximum customer attention. It should stand out from others in the neighboring shelf. Following are ways to make the package stand out from others:
Take quality photos of your product to display on the package. The picture should pop out and make the product worth buying. For this purpose, professional photographers will do the job.
Perfectly placed logo:
The logo should be placed in the position that adds value to the package. The color of the package and the logo should be coordinated properly.
The printing should be styles in a way that makes the package unique and fashionable. For that purpose, various printing techniques are used.
2. Be simple but elegant
Too much fancy stuff gives a cheap impression and it looks rough. Dodo Packaging should keep in mind that the packaging should be neat and up to the mark. The cuts and color should bring glamour to the package. It should be simple as well as elegant at the same time. Less is always more. Useless fabricating but that should be designed properly with minute details. The textures and patterns should be according to the type of product inside. Simplicity rules all. The simple design in custom boxes gives a smooth look to the package.
3. Be eco-friendly
With the increasing awareness among people, they prefer environmentally friendly products to others. They are socially responsible and they want the package that is easily recyclable. Most consumers do not like to use plastic and other harmful materials for their company so they want eco-friendly packages. This helps them maintain a brand image. There are various ways of improving eco-friendly packaging:
Useless plastic than usual which means it will take lesser time to decompose. Less material will be recycled and thrown to waste. It lowers other costs such as transportation costs. This is because heavyweight products require higher costs to transport. It makes it more efficient and friendly.
Recycles materials can be used to make a new product. Recycles plastic or glass can be used to manufacture initial products. This will reduce the costs as well as extra waste.
People these days are more interested in using natural products. They decompose easily and are chemical free. The product is inexpensive as well as provides strength to the package.
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4.Know your customer
Package the product according to the customer age, gender, economic status and educational level. Their choices differ according to the category. Get to know the details of the customer market the product is going to be targeted and package according to it. Customers will feel an affiliation with the package and it will leave an everlasting impression on them. Constantly audit your category and keep changing the packaging.
Different age groups have different preferences. Middle-aged people get attracted by vibrant colors which pull out their inner youth. Old aged people like calm and light colors. Package the product according to the age.
There is no confusion in the colors of gender. Men like blue and pink are girls’ favorite. If the product is targeting boys then you should package it according to them. Boys do not like many patterns and curves on the package. They like it simple and easy to carry. It is hard to attract girls though. They are detail oriented.
Some people can afford luxury branded packaging while others are satisfied with the reliable one. High-class people like top notch designs that add a classy touch to the package. They do not care about the costs and they want the best. Middle-class people want the package to be reliable and durable. The product should stay safe in the package and free from any damages during transportation.
5. Think smart
In order to stand out from the rest of the companies, you need to think smart. Try to read the minds of the consumers before packaging for them. Brainstorm different ideas to make unique packaging that attract the customers. Make it so fascinating that customers want to have it despite the product inside them.
Add surprises in the package that pleases customers. They would want to buy the product of the same packaging to experience that happiness of getting unexpected gifts. This works mostly in the girly products especially makeup. One can add mascara in the eyeshadow box. It would leave an everlasting impression and they would want to buy more.
One should give promotional offers at different events like Christmas, , and Easter. In such occasions, people want to buy more than usual and the promotional offer would be a cherry on top. It might include buy one kind of custom printed boxes and get others for half price.
Make the package according to the size of the product. The small sized product should have a small sized package. The bigger sized package will just be a waste of material and space. The product should perfectly fit the package. This reduces the use of an extra material.